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SPORT & ENTERTAINMENT

MEDIA DISTRIBUTION AGENCY

Specialising in:

Content Distribution & Monetisation
Go-To-Market Strategy
International Business Development
Strategic Account / Customer Success Management
Digital Transformation via Technical Solutions

Your innovation partner for live and on-demand media, bringing trusted expertise with solutions that help rights holders navigate the evolving media landscape.

about us

ABOUT 22 MEDIA INTERNATIONAL

Peter Dunits brings 15 plus years' experience as a senior media executive with a proven track record of commercial success in both sport and entertainment media industry.

Empowered by multi-market expertise and global reach, 22 Media International aims to build successful commercial relationships with broadcasters, digital platforms and rights owners in the sport and entertainment media industry.

22 Media International’s objective is simple – to provide premium content to broadcasters and digital platforms around the world. Helping rights holders achieve distribution, audience growth, brand awareness and monetisation.

services

WHAT WE DO

FINISHED PROGRAMMING

We represent premium quality programmes for both Sport & Factual broadcast. Series, one-off documentary strands and short-form programming.

LIVE RIGHTS

We have over a decade of live event distribution experience representing rights holders,International Federations, Leagues & Governing Bodies.

IN DEVELOPMENT

We bring innovative business development approaches to pre-selling, finding co-production partners, deficit funding and format sales.

GO-TO-MARKET STRATEGIES

Targeting and identifying the ideal customer profile and their needs. Unlocking and amplifying audience acquisition, brand awareness, growth & monetisation.

FOR PRODUCERS

You are content creators. So focus on being creative!

At 22 Media International our partners receive the care and attention of a true partnership. Our ethos is dedicated, reliable and transparent international distribution.

We are a true distribution specialist. Focusing on one genre ensures we are laser focused on finding the right home and strategic partner for your valuable content. We work with some of the best award winning producers in the UK and the world.

Get in touch and become the next!

for producers

FOR RIGHTS HOLDERS

For some International Federations and National Governing Bodies, it is hard to devote time and resources into building exposure and commercial relationships.

In the 21st century media landscape, the demand for live sport is growing faster than ever. The competition for exposure, creating new audiences and monetisation can be intense and confusing.

Let 22 Media International’s experience and expertise in federation exposure, platform engagement, brand growth, and sponsorship monetisation strategies work for you.